ASICS Launches The ASICS World Ekiden 2020 Taking Digital Racing To A Complete New Stage
BOSTON, Oct. 1, 2020 /PRNewswire/ — These days, ASICS is proud to announce the inaugural ASICS World Ekiden 2020: the final group problem that will see teams of up to six persons from all more than the earth arrive jointly to finish a blended marathon. Encouraged by a century of Japanese jogging society, the race will be split into six legs of varying distances, earning it excellent for runners of all capabilities and encounter.
The ASICS Earth Ekiden 2020 will also incorporate the most effective of authentic-environment and virtual racing thanks to a new race system utilizing abilities of each Race RosterTM and Runkeeper® applications. Participants will experience the exhilaration, relationship and determination of workforce competitiveness no make a difference how considerably apart they are. Attributes of the ASICS Environment Ekiden 2020 includes monitoring your workforce progress in actual time on your Apple Look at, Garmin or Fitbit machine, position by yourself on the dwell online leader board and taking pleasure in a customised in-race audio experience. To manage historic traditions, participants will even have to pass their very possess digital tasuki – the narrow band of cloth made use of in standard Japanese Ekidens – to each and every other at the finish of each leg.
Bringing persons with each other when they’re apart
The start of the ASICS Environment Ekiden 2020 comes in direct response to the conclusions of ASICS’ ongoing world wide investigate1 into the ever-changing needs of runners and sports lovers close to the planet. The exploration, which kicked off immediately following the pandemic started, reveals that 69% of energetic men and women globally (62% in the U.S.) overlook getting a collective goal to function in direction of at the instant.
Meanwhile, three in four (74% globally 78% in the U.S.) say that work out is one way they like to fulfill their targets. Two thirds (67% globally 69% in the U.S.) admit to missing the probability to contend with other folks.
By the ASICS Earth Ekiden 2020, ASICS thus aims to help persons renew their connections with every other, get pleasure from the psychological and physical rewards of crew competitors and re-energize their collective enjoy of activity and work out with a shared purpose.
“We know people are missing the motivation and connection they get from staff activity, so we are really excited to carry people alongside one another from all more than the globe to train and contend collectively in pursuit of a shared objective,” stated Yasuhito Hirota, President & COO, ASICS. “In the correct spirit of the Ekiden, any individual can choose portion, and no one will be operating on your own.”
Anyone can Ekiden – so the ASICS Earth Ekiden 2020 is open to all, with distances that entice all amounts of runner. To get section, basically sign up for free starting up October 1st applying the Runkeeper® app or the ASICS hub www.asics.com/mk/asics-world-ekiden. Teams have to total their relay race involving November 11th – 22nd. For pro information, education ideas and the most up-to-date news and info about the ASICS Globe Ekiden 2020, adhere to #ASICSWorldEkiden or viewing www.asics.com/mk/asics-environment-ekiden.
ABOUT THE ASICS Entire world EKIDEN 2020
The ASICS Entire world Ekiden 2020 is a digital relay marathon split into six legs, which includes a few legs of 5km, two of 10km and a person of 7.2km. At the time all the legs have been done, the group would have finished a complete 42.2km marathon.
Teams of up to six folks can contend in the ASICS World Ekiden 2020, with a total of six legs to be accomplished collectively.
People can sign-up or be a part of a group on the web listed here www.asics.com/mk/asics-environment-ekiden.
ABOUT RACE ROSTER
- Race Roster was launched in 2010 by a group of mates with combined interests in running, technological innovation, and event administration. Immediately after organizing their possess 10K, it was apparent that the functioning business was in dire need to have of much better technology.
- Given that May well of 2012, Race Roster has partnered with countless numbers of occasion organizers to help them grow, take care of and execute on race day.
- In November 2019, ASICS obtained Race Roster to scale an now healthful enterprise and build ASICS as the #1 endurance function system and lover.
- The ASICS Runkeeper™ app was made in 2008 and was a single of the initially working applications available in the application keep.
- The Runkeeper® app has generally been concentrated on assisting runners of all levels get out the door and access their goals. The application will help you keep track of runs, set certain plans and remain enthusiastic by way of audio cues, digital worries, race education strategies and a lot more.
- Runkeeper Go™, the high quality Runkeeper® app working experience, attributes added assets to assist people just take their schooling to the subsequent stage.
- Accessible on iOS and Android phones and Apple Watch devices. The application also integrates with wearables like Garmin.
ABOUT OUR COVID-19 Reaction
We contemplate the health and wellbeing of our athletes, shoppers and personnel as our prime priority, and we took the selection months back to close our retail retailers and workplaces in influenced markets around the entire world. Health-related specialists say that in the present scenario movement is extremely vital to make sure everybody’s mental and actual physical wellbeing. We believe that in the power of activity to uplift us all, and in situations like this it has never ever been as critical to help all people realize a sound brain in a audio entire body. We will keep on to do all we can to aid the environment reach that target.
1 ASICS 2020 Pulse Study: a reside analyze of 1,250 typical exercisers in whole throughout 5 marketplaces that explores how runners are missing the connections, local community and determination they get from group opposition. Done by Edelman Intelligence
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